Sales Institute Student References

References

Badrinarayanan, Vishag, Andrea Dixon, Vicki L West, and Gail M Zank (2015), "Professional Sales Coaching:  An Integrative Review and Research Agenda," European Journal of Marketing, 49 (7/8), 1087-113.

Bolander, William, Leff Bonney, and Cinthia Satornino (2014), "Sales Education Efficacy Examining the Relationship between Sales Education and Sales Success," Journal of Marketing Education, 36 (2), 169 –81.

Cespedes, Frank V. and Daniel Weinfurter (2016), "More Universities Need to Teach Sales," Harvard Business Review (https://hbr.org/2016/04/more-universities-need-to-teach-sales), April 26, 2016.

Damast, Allison (2012), "Sales Hits the Big Time at B-Schools," Bloomberg BusinessWeek, https://www.bloomberg.com/news/articles/2012-08-13/sales-hits-the-big-time-at-b-schools.
Davidson, Paul (2013), "Sales Rep Wanted:  Inquire Anyplace -- Businesses Struggle to Fill Sales Positions as Economy Picks Up," USA Today, Monday July 22, A1.

Lytle, Chris (2012), The Accidental Salesperson:  How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve. New York, NY: Amacom.

Nielson, Blake and Shannon Cummins (2019), "Recruiting Sales Students: The Value of Professionals in the Classroom," Marketing Education Review, 29 (1), 65-74.

Peltier, James and Dawn Deeter-Schmelz (2020), "Sales Education and Training 2.0," Journal of Marketing Education, 0273475320952316.

Spiller, Lisa D, Dae-Hee Kim, and Troy Aitken (2019), "Sales Education in the United States: Perspectives on Curriculum and Teaching Practices," Journal of Marketing Education (https://doi.org/10.1177/0273475319852756).