Team: Identify the person or persons who will have primary responsibility for populating, maintaining and monitoring your site. Ensure they have the time and enthusiasm to devote to this project. List the team members.
Primary Goals: Are you trying to communicate a campaign, generally promote your department, communicate with alumni or something more? Define your goal for your social media presence.
Measuring Success: Determine how you will measure the success, or lack of success, of your Social media. Increased traffic to your website? Better communication with prospective students? A new network of colleagues? Determine how you plan to measure success, and the tools you'll use to track that success.
Audiences: Identify your audiences to help you tailor content and choose the right tool. List your primary audiences.
Current Conversation: This is when the listening begins. Survey the social media landscape for the influential people in your field. What are people already saying? What are people saying about you? Who is saying it? List the topics, people and sites that are leading the conversations relevant to you.
Content: Identify content you have to share. Is it primarily news updates, research developments or networking information? Photographs? Video? List the content you will share via social media.
Name and Design: Identify a simple and descriptive name for your profile that clearly identifies your affiliation with UTC.
Evaluation: Determine when you will conduct an evaluation of your site's success using the goals and measures you identified. Be prepared to realign content, if needed. Ongoing evaluation should also be part of your strategy.